In 1980s, the founder of JK Fitness, Mr. Victor Chen, observed there were excellent technical talents with superior skills and production technology in the fitness industry of Taiwan. However, most of the delicate products were manufactured by OEM factories for foreign brands. In order to promote the exquisite MIT products and expose the image of Taiwan's professionalism to the world, Mr. Chen established the first Taiwanese brand of fitness equipment- JKexer in 1981.
The motto "Built for Health" is the core value and the business philosophy of JK. Following the core value, JK has been devoted to developing revolutionary and unique fitness equipment for home installation for people to train at home, hoping to enhance the public's awareness of healthier lifestyle.
In 2012, JK launched the second brand- FitLux, Fit for the Luxury Life, with modern design, delicate finish and high-quality materials to satisfy the user's pursuit of aesthetics of living and luxury lifestyle while training for a healthy life.